If your blog or website is getting a lot of traffic, you should consider looking into an ad network.
One of the best advantages of an ad network is that they are a source of passive income for your business.
Unfortunately, there isn’t a set guide for which ad networks each business should use. In this article, I’ll give you a rundown of how to find the best ad network for your website or blog.
Google AdSense
Google AdSense is the definitive go-to for any new blog/website. The problem with it is that it doesn’t pay you much and the advertisements aren’t very personalized.
It’s bad enough to give away real estate on your website and not get rewarded enough for it. It’s even worse if your ads are totally unrelated to what your website is offering.
The good thing about Google AdSense is that it gives you a great introduction to making money on your blog or website. While it isn’t a sustainable option for revenue income, it’s a stepping stone for what’s to come.
Ezoic
Ezoic is a great ad network to use if your website generates over 10,000 viewers per month.
On top of paying you more per 1000 impressions than Google AdSense, Ezoic gives you a lot more data. They tell you where your visitors are coming from, what they’re doing on your website, and if they’re reading your articles/buying your products.
Ezoic also uses its own algorithms to place ads in strategic locations where it thinks users are much more likely to click. This not only makes your website cleaner; it also increases your own revenue.
What I love about Ezoic is that it offers incredible features for partnering blogs/websites with smaller levels of traffic. 10,000 page views per month is a lot, but in the grand scheme of things there are thousands of websites reaching more people. These “smaller” websites still get access to tons of analytic tracking and optimization resources thanks to Ezoic.
Mediavine
Mediavine is a Google-certified publishing partner. To join this ad network, you need at least 50,000 monthly views on your website.
This high number definitely makes it tougher to get into Mediavine, but it’s for good reason. CPMs can range in price from $30-50, which, when paired with your website’s monthly traffic, can result in massive amounts of passive income for your business.
The reason why these CPMs are so high is that Mediavine establishes long-term and very personal relationships with all of its partners. Each ad placement is designed to achieve much higher results than other ad networks.
The Bottom Line
It’s extremely important to develop your blog or website so that it reaches more people every month. It’s even more important that, as a business, you leverage this traffic by working with an ad network. In return, you’ll be credited with thousands of dollars of passive income every single month.
